Position yourself powerfully and potently with a signature service your ideal clients adore.
Hone It! is a private mentorship for service providers who want to build wealth, simplify their business, and enjoy the life they deserve.
This is what I know about you:
Thought leadership is part of your everyday life. Your beliefs are not designed, trimmed, and perfectly curated for a grid. (Thank goodness!)
You inject passion and professionalism into everything you do, especially when working with your clients because you believe that change and impact is the compound result of small daily actions.
Your opinion is not polarising for the sake of the algorithm. It is polarising because in a world of assimilation and performative actions, you dare to speak your truth.
You dare to share how the world looks through your lens. You dare to have the conversations and invite others to do the same.
You don’t fall for the self-made narrative. You know, understand, and value the power of the collective. We work better together, and we rise together.
In short, you are a movement.
A movement that can no longer be held back, and it is your moment to own it.
The only ingredient missing?
An irresistible signature service that sells itself, one that reflects who you truly are.
One that stops making you feel that:
You are not working on projects that showcase your brilliance and it started to weigh on you
You are creating multiple proposals and spending several hours a week on discovery calls only to end up working with not your best-fit clients
You are not taking up space because as a woman of colour you haven’t experienced true support and understanding from your previous coach or mentor and that has taken a toll on your confidence
As a fellow woman of colour, I understand how it feels to be unheard and overlooked in the online space.
But as an expert instructional designer, I also know that when it comes to your signature service, you don’t need to disconnect it from your beliefs and values in order for people to buy it.
Perhaps you have also experienced how draining it is to constantly explain why you don’t see things like the rest, or why we can’t reduce real societal oppression to “limiting beliefs”.
You shouldn’t have to put up with it. And your clients shouldn’t, either.
That’s why taking the time to create a signature service around your unique personality, beliefs and expertise is not only possible, it is your right.
It’s time to leave all the what-ifs behind and start planning for red-hot results. Both for you and your clients.
Become the in-demand leader you want to be with a signature service that sells itself.
01
Fiery Flavours
Getting to know your unique flavours
Becoming the tastiest sought-after sensation in town doesn't happen overnight.
By now, you probably know that generic strategies (or quick tactics) are not enough to build sustainable business growth, especially when you identify as BIPOC.
Why? Because mainstream advice is focused on realities that are not yours. That’s why our first stop is looking at what makes you so incredibly unique.
We’ll focus on:
Uncovering your belief system and values to refine your (business) philosophy and methodology
Identifying thought patterns and habits that are going to support your growth, both personally and professionally
Exploring the way you want to work with people and who you want to support with your unique skill set
Combining all your secret ingredients to create a signature offer that matches your strengths and goals
02
Tasty Testing
Testing your possibilities
Now that we have your secret ingredients in place, it’s time to start testing the possibilities ahead.
Moving from hourly-rates and proposal-making land to high-ticket packages and best-fit clients requires more than posting your new offer everywhere or packing your calendar with sales calls.
We need to grow our mind into it, in other words, we need some practice.
That’s why we’ll focus on:
Crafting your core messaging to go from generic posts to thought leadership
Identifying aligned, strategic partnerships to expand your best-fit client outreach
Simplifying the back end of your business to free up the mental space you need to take on your new clients
Honing in on your signature offer, so that you are focusing only on things that make your heart smile
03
Potent Positioning
Positioning your potent offer
What’s the point of having a potent signature offer and a powerful message if you don’t share it with the world?
This isn’t only about selling your brand new signature offer, this is about creating ripples while doing it.
That’s why we’ll focus on:
Refining your communication efforts as thought leader, so you not only sell your work but do so while activating change in your industry
Taking yourself on a virtual stage tour to share your message and invite your people to work with you
Creating a support system that will keep you motivated and focused on your personal goals
Reviewing your revenue goals to make informed decisions on your next steps and investments
Client Testimonial
“As a Latina, I knew I needed someone who understood my background, who understood my roots and my culture, who understood the deep need to connect with my ancestors.”
“Before working with Mariana, I was struggling to solidify and even find my truth. You know, the truth that comes from deep within, the one that is truly motivating you to put in the work in your business.
I didn’t want “money” to be my motivator.
I wanted more than that, because I knew that otherwise, I’d get to the point in my business where it wouldn’t light me up anymore. It would be pointless and it would be easy to just quit.
Partnering with Mariana was a no-brainer for me. As a Latina, I knew I needed someone who understood my background, who understood my roots and my culture, who understood the deep need to connect with my ancestors and root my business in a truth that transcended beyond the typical “truths” we see in the online business space today.
I’ve tripled my income because of the confidence and clarity in my messaging that has stemmed from our work together. But we continue to work together because I know how much more work is left for me to do, to continue to position myself potently in this online space… because I now have a truth anchoring my moves and decisions.
Mil gracias, Mariana.”
Jackeline Rodriguez
Taking up space doesn’t mean doing things for the sake of keeping busy.
It means being intentional about the way you show up for your clients —and spicing things up while you are at it.
¡Hola! I’m Mariana Peña. Award winning instructional designer turned mentor for in-demand service providers and consultants.
Since I’ve launched my services, I’ve worked with dozens of online business owners ranging from 4-figures to 6-figures on their signature programs, methodology, philosophy and thought leadership so they can position themselves as premium service providers and attract their best-fit clients effortlessly.
As a service provider these are the kind of results my clients achieve when we work together:
Standing out in their industry with a one-of-a-kind revolutionary curriculum
Filling up their programs with a high converting course roadmap
Transforming their intuitive approach and interdisciplinary professional experience into a successful learning experience for their clients
Translating their beliefs and values into a philosophy + methodology that attract best-fit students to their flagship courses
All while honouring who they truly are, decolonising their mindset and decentring white supremacy.
In the meantime, I’ve built my instructional design business in a way that allowed me to go from 0 to consistent 5-figure months in revenue, go from virtually unknown to referral-worthy, ditch proposals and hourly rates, focus on what I love most and keep my working calendar to 3 full days a week.
All because I honed in on what matters most to my best-fit clients: excellent results from a person that aligns with their values and beliefs.
Now as a mentor, these are the kind of results my clients experience:
Their best revenue months since they started developing their thought leadership together
Feeling seen, heard and understood for the first time since they started out their online business
Showing up to sales calls confidently and ready to sell and serve
Understanding that their layers, intersections and interdisciplinary background make them uniquely qualified to serve their clients
Raising their rates and selling their services with ease
Falling back in love with themselves and their businesses
Client Testimonial
“Working with Mariana has been a turning point in my life and business.”
“Mariana asks pointed questions that no one else has ever asked, that no one else would even be able to think to ask.
I’m learning to put into words thoughts, feelings, and desires that I’ve been struggling with — not just as a business owner, but also as a person from a multicultural background.
She helps me bring to the center the parts of me that I’ve been minimizing and pushing aside, and working with her has been a turning point in my life and business.
I quit my 10-year corporate career and started my own business so that I could bring all of myself to work. I finally feel like I’m doing it, and thanks to Mariana it’s happening so much sooner than I had hoped.”
Danbee Shin
Web Designer and Global Inclusion Specialist
Read Danbee’s case study: How she found her calling as a diversity and inclusion specialist for online business coaches
The Hone It! Mentorship Experience is an intimate 6‑month journey that combines the best of both worlds: consultancy + coaching.
That means a bespoke private journey filled with strategic action taking without losing track of what’s more important: you.
When you sign up, you’ll get:
Biweekly calls
12 in total over the course of our 6 months together
The opportunity to co-create or refine your IP assets together
Yes, you + me and my 15 years of experience as instructional designer are the perfect combination to make sure that your signature service is a delicious success. Assets that we can work on during our calls include social media posts, training outlines, course curriculum, and of course your service deliverables. (Private clients pay me up to 5 figures for my eyes and brain on their IP, so this is an incredible opportunity!)
Ongoing support via Voxer
I’m there with you, for you. Like having your own Director of Programs on-demand. Need a quick mindset check in? I got you. Your copy feels stale? I’m there to spice it up. Some encouragement to post that thought leadership post that speaks to your best-fit client? I’m ready with some powerful jedi shifts. Want to pop some bottles to celebrate your latest sale? Well… you don’t need to ask me twice ;)
Access to my own IP assets
Yes, the same assets that helped me carved and solidify my spot in the market as a service provider in my first year in business (they also took me from zero to consistent 5-figure months in weeks)
What you won’t get?
- An endless playlist of videos and worksheets that lead you nowhere because they were not made with your specific situation in mind
- Regurgitated white-centred advice that doesn’t align with your beliefs, values and intersections
- An approach that blames it all on “limiting beliefs” and retraumatizing guilt.
If this sounds like the thing you’ve been seeking for a while, use the button below to submit your application.
The Hone It! Mentorship Experience gives you full access to my kitchen, my favorite ingredients, and my tested techniques for building a profitable and sustainable business.
We are all living under unique circumstances.
My job as your mentor is to meet you exactly where you are, and support your business and personal development in a way that aligns with your goals, values and lifestyle.
Client Testimonial
“Mariana helped me realize that what I did was beyond getting someone a trademark, or helping them with their contracts. She helped me see that there was something else on a deeper level.”
“I’d always tried to figure out how to explain what I did but it fell short. I could not get the words together and I was struggling to figure it out on my own.
I wanted to find someone that I could work with, who would actually listen, just listen to me, even when I wasn’t clear on what I was saying.
Let me tell you, the very first session that we had together it all came together. Mariana helped me realize that what I did was beyond getting someone a trademark, or helping them with their contracts, she helped me see that there was something else on a deeper level.
Our work together was key to distilling what I do into a clear path for all my clients where I integrate their knowledge and expertise into a legal strategy for their business growth.
Mariana was able to figure out what was inside of me, to see the work that I always wanted to do, and help me focus on it.
She has gone beyond helping me refine my signature service. She has helped me with clarity on positioning, marketing, pricing, who I am, basically all of the different buckets in my business.
If you are trying to figure out what your main focus and signature services should be, don’t keep wasting time trying to do it on your own. Each of us has an expertise in something. Mariana’s expertise is listening to you and figuring out that thing that you have always wanted to do, which ultimately will impact your bottom line.
I wholeheartedly recommend working with Mariana. She is not only a great business owner, she is also an amazing person and I love working with people who get you and you just click with.”
Deneen Warmington
Intellectual Property and Business Attorney
Here’s what I’m bringing to the table as your mentor:
A non-judgmental approach, always.
A professional perspective informed by my interdisciplinary lens that understands your unique intersections.
A friendly ear that doesn’t shy away from tough conversations so you don’t have to do emotional labour on your own.
A keen eye for spotting gaps and opportunities in the learning journeys that you are creating for your clients and students.
Thought leadership insights to show you how to position yourself in the market without losing your essence.
Motivation and spice to keep you energized, focused and on track to build your wealthy life.
Mariana Rodriguez: Mariana Peña has been an invaluable key player in my professional career. I was at a dead end and stuck, and with only one session with Mariana, I was able to put all the pieces together and went even further with her online program, Hone It! She made me open my eyes to a whole new business reality.
Deneen Warmington: Run, don’t walk, to Mariana. Working with her has been a game-changer for me. If you want to deliver to your clients or customers a truly exceptional experience and clear AF transformation, Mariana is your person. And she’s an amazing human!
Rosa Camero: Mariana Peña, you helped us find our core and why we are special. Why we do what we do. You helped us put together 2 souls into one business. The framework we built together has helped me to center, to offer, and to be aware where I draw the line with our clients and potential clients. We used to do everything because we were a marketing agency but we weren’t paying attention to what we really enjoy and makes us happy. Thank you for being you!
Frequently Asked Questions
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The best part of this mentorship is that there is no set curriculum, no endless list of videos or worksheets that you need to complete before even getting to the good part: taking action.
We develop your personalised action plan together, that way you get input and guidance to start implementing right after our first call. -
No. This is you and me developing your next business steps, together. That means that you don’t only get my business advice, you get my eyes, brains, and 15+ years in experience to develop your signature IP during our calls.
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We will meet twice a month for a 60-min check in call to work on, review, develop, plan, basically anything you need to stay on track with your revenue and profit goals.
In between calls? We are connected via Voxer, a voice notes app that allows us to have real time exchanges. This is where the magic happens ;) -
FB ads and cold pitching are not part of my business strategies, and therefore are not included as part of the mentorship.
What we will learn is how to talk and connect with your ideal audience and potential clients, this could be turned into or developed as ad copy. -
Absolutely! This is one of the best parts of our time together. Past clients have walked away with signature courses, workshops, webinars, workbooks, feedback forms, etc.
Client Testimonial
“Mariana is authentic and she’ll tell you how it is, in the most genuine way. She is caring but at the same time, there is no fluff.”
“I work with women, helping them work less while increasing their profit by simplifying and streamlining their business. I just celebrated 18 years in business and, while I love what I do, I’ve always felt there was something missing. There was a disconnect somewhere, I just couldn’t pinpoint what it was.
Mariana helped get really clear on my true passion in my business, not just what I thought I was supposed to do. And once I knew that, she helped me create a signature program that lights me up and connects me with the right clients.
Aside from being smart and having all this knowledge and experience, Mariana is authentic and she’ll tell you how it is, in the most genuine way. She is caring but at the same time, there is no fluff.
The more I got to know her and see how she worked with her clients and the results they were getting, I knew I had to get with her now and I’m so glad I did.
If you’re ready to take your business to the next level, whether it’s to create your signature service or your signature program, Mariana is your person. And even if you’re not sure, get in touch with her because she will tell you if you’re ready or not, she’s not in it for the sale, she’s in it for YOU!”
Athenee Mastrangelo
Business Consultant
I have 5 seats at my table. Is one of them yours?
Click the button below to submit your application so that we can find out whether the Hone It! Mentorship Experience is the right program for you.
IMPORTANT: The next available date to start is Summer 2024.